Grupo SBF

The SBF Group is a sports ecosystem that sells and distributes sporting goods in Brazil. The company's business model is structured in two main units: Centauro, the largest omnichannel retailer of sporting goods in Latin America, and Fisia, Nike's exclusive distributor in Brazil. Centauro works directly with the end consumer through an extensive network of physical stores and digital platforms, offering a portfolio of several brands. Fisia is responsible for selling and distributing Nike products, both on its own channels, such as Nike stores and the site, and for serving business partners in the wholesale market. The group is also dedicated to connecting people and businesses to sport through other investments and initiatives.