Smart Fit is the largest gym company in Latin America, with a network of units in 15 countries. Its main business model is the operation of gyms, mostly under the Smart Fit brand, in addition to other flags such as Bio Ritmo and a portfolio of studios. The network consists of both its own units, which make up most of its operations, and franchises. The company's operations are geographically concentrated in Brazil, Mexico and several other Latin American countries. In addition to gyms, the company expands its ecosystem through TotalPass, a B2B corporate benefit that brings together partner gyms, and digital platforms such as Queima Diária. Thus, Smart Fit operates both in the B2C market with its gyms and digital products, and in the B2B market through its corporate benefits aggregator.
Market capitalization, or "market cap", is the aggregate market value of a company represented in a dollar amount. Since it represents the “market” value of a company, it is computed based on the current market price (CMP) of its shares and the total number of outstanding shares.
Enterprise value (EV) measures a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt and any cash or cash equivalents on the company's balance sheet.
The enterprise value-to-revenue multiple (EV/R) is a measure of the value of a stock that compares a company's enterprise value to its revenue. EV/R is one of several fundamental indicators that investors use to determine whether a stock is priced fairly. The EV/R multiple is also often used to determine a company's valuation in the case of a potential acquisition. It's also called the enterprise value-to-sales multiple.
The enterprise value to earnings before interest, taxes, depreciation, and amortization ratio (EV/EBITDA) compares the value of a company—debt included—to the company's cash earnings less non-cash expenses. It's best to use the EV/EBITDA metric when comparing companies within the same industry or sector. Typically, when evaluating a company, an EV/EBITDA value below 10 is seen as healthy.
It follows the same logic as the EV/EBITDA indicator, but instead of EBITDA, EBIT is used, which considers non-cash D&A expenses in the company's operating result.
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