Veste

Veste S.A. Estilo is a Brazilian company that specializes in high-end apparel and accessories. The company manages a portfolio of brands including Le Lis, Dudalina, John John, BO.BO and Individual, with Le Lis the most representative in terms of sales. Its business model is multichannel, encompassing direct to consumer (B2C) sales through its own physical stores and digital platforms, such as websites and apps. Veste also operates in the B2B (wholesale) segment, using a digital platform to provide products to multi-brands. The physical chain consists of its own stores and a growing number of franchises, focusing on expanding the Dudalina brand in this format. The company uses outlet channels, operated under the “Stock” flag, as a complementary way to sell products. The operating structure also includes the use of its own factory for part of John John's production.