Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, Athleta, and Intermix brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates nearly 3,000 stores in North America, Europe, and Asia and franchises about 550 stores in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in SanFrancisco.