Alpargatas is a Brazilian company operating in the global footwear sector, whose main asset is the Havaianas brand. The company's activities focus on the design, production and distribution of footwear and accessories, operating a portfolio that also includes Rothy's. Its business model is based on two main geographical divisions for Havaianas: Brazil and International. The Brazilian operation focuses on the domestic market, while the international division manages the brand's presence abroad. International operations are segmented with specific strategies for Europe and the United States, as well as a network of distributors serving markets in Asia-Pacific, Latin America, Africa and the Middle East.