Growth • Assaí

ASAI3

Assaí Atacadista is a Brazilian food retail company that operates in the cash and carry format. Its business model serves both merchants and entrepreneurs (B2B) and end consumers (B2C) who seek savings in their purchases. The company has a large national presence, with hundreds of stores in all regions of Brazil. In addition to a competitively priced product range, the company has expanded store services, such as butchers, bakeries, and ice cream stores. Assaí complements the physical operation with a digital strategy that includes the relationship app 'Meu Assaí' and partnerships with delivery companies (last mile). In addition, the company generates revenue by renting spaces in galleries attached to its stores and offers financial services in partnership, such as the Passaí card.