Leverage • Casas Bahia

BHIA3

Casas Bahia Group is one of the largest retailers in Brazil, with a business model focused on the sale of furniture, appliances and electronics. The company operates through an omnichannel platform that integrates a vast network of physical stores, under the brands Casas Bahia and Ponto, with its e-commerce operations, which include both the sale of own stock (1P) and partners in its marketplace (3P). A key pillar of its business model is the provision of credit to consumers through traditional credit, which finances customer purchases and represents an important line of revenue. The group operates nationwide, serving a wide customer base through its physical and digital channels.