Leverage • Grendene

GRND3

Grendene is a Brazilian shoe manufacturer that uses mostly plastic polymers as raw material. Its business model is vertical, ranging from product design and development to production in its industrial units and distribution to domestic and foreign markets. The company manages a portfolio of renowned private brands, such as Melissa, Ipanema, Rider, Cartago, Zaxy and Grendene Kids, each with a distinct market position. Its operations are divided into two main fronts: the Brazilian domestic market, which accounts for most of its volume, and the export market, with a presence in over 70 countries. The company distributes its products through multi-brand channels, franchises, own stores and e-commerce platforms.