Magazine Luiza

Magazine Luiza S.A. is a Brazilian retail company that operates an integrated digital platform with physical points and human heat. Its business model is based on a multichannel strategy, combining a wide network of physical stores with e-commerce operations, which include both the sale of own stock (1P) and a marketplace for partner sellers (3P). The company is a digital ecosystem that offers integrated services, going beyond simply selling products. This ecosystem includes Magalog, its logistics arm that offers delivery and fulfillment services; MagaluPay, its fintech responsible for financial products such as the Luizacred credit card; and platforms like Magalu Ads for advertising and Magalu Cloud for cloud technology services. The ecosystem operates under several brands, including Netshoes, KaBuM! and Época Cosméticos, to serve different market segments.