Natura

Natura &Co is a cosmetics, fragrance and personal care (CFT) company with operations focused on Latin America. The company develops and markets beauty and personal care products under its main brands, Natura and Avon, as well as a Home & Style line. Its business model is predominantly based on direct sales, carried out through an extensive network of Beauty Consultants in the region. The company also uses complementary distribution channels, including retail with its own and franchised stores, and digital platforms. Geographically, its main business units are Brazil and Hispana, which covers countries like Mexico and Argentina.