Petz

The Petz Group is a Brazilian company that acts as an ecosystem in the pet care sector, with operations throughout Brazil. Its business model focuses on the retail of products, such as food, accessories and pharmacies, and on offering services, including veterinary care in clinics and hospitals under the brand name “Seres” and animal aesthetics. The company operates on a multichannel model that integrates a network of physical stores with digital platforms, using an omnichannel strategy where physical stores are key to online sales logistics. In addition to direct customer service (B2C), the Petz Group operates in the business-to-business (B2B) segment, distributing products, including its own brands, to other pet stores, supermarkets and international partners. The brand portfolio includes Petz (retail), Zee.Dog (design products), Petix (wholesale) and Seres (healthcare).