Smart Fit

Smart Fit is the largest gym company in Latin America, with a network of units in 15 countries. Its main business model is the operation of gyms, mostly under the Smart Fit brand, in addition to other flags such as Bio Ritmo and a portfolio of studios. The network consists of both its own units, which make up most of its operations, and franchises. The company's operations are geographically concentrated in Brazil, Mexico and several other Latin American countries. In addition to gyms, the company expands its ecosystem through TotalPass, a B2B corporate benefit that brings together partner gyms, and digital platforms such as Queima Diária. Thus, Smart Fit operates both in the B2C market with its gyms and digital products, and in the B2B market through its corporate benefits aggregator.