Leverage • Track Field

TFCO4

Track&Field is a Brazilian retail company focused on products and experiences related to sports and wellness. The company's business model is based on an omnichannel platform that integrates a wide network of physical stores, mostly franchises, with its digital sales channels, such as e-commerce and the “infinite window”. Its product portfolio focuses on private label sporting goods, including apparel, footwear, and accessories. In addition to selling products, the company works hard to create a wellness ecosystem through the TFSports platform, which connects a community of users to events and sports experiences. The company's strategy aims to strengthen the brand and customer engagement through high value-added products and the promotion of an active and healthy lifestyle.