Vivara

Vivara Participacoes S.A. is the largest jewelry retailer in Latin America, selling jewelry and accessories. The company's business model ranges from manufacturing to marketing its products, including jewelry, watches, and the Life line. The company operates through a multichannel strategy, with an extensive network of physical outlets across Brazil and a digital operation that includes e-commerce and its own app. Its retail operations are mainly segmented into two flags: the “Vivara” stores, which represent the main brand, and the “Life” stores, focused on a line of collectibles. In addition to its strong domestic presence, the company also has international operations. The company has a plant in Manaus, which gives it vertical production.