Westwing

Westwing Varejista S.A. is a Brazilian retail company focused on the home and decoration sector, operating mainly through its e-commerce platform. The company sells curated furniture and decoration products and also has physical stores. A central part of its business strategy is the expansion of the “Westwing Collection”, its line of private label products, which seeks greater differentiation and profitability. These private label products are kept in their own stock, unlike the crossdocking model, and involve importation. Westwing is exploring new channels for its products, including marketplace partnerships and exposure at partner stores. The company manages its logistics through a distribution center and uses content marketing, such as the Westwing Visita YouTube series, to strengthen its brand.