Baidu

Baidu

Interactive Media & Services
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

$23.3B

Market Cap • 10/2/2026

2000

(26 years)

Founded

2005

(21 years ago)

IPO

NASDAQ

Listing Exchange

Flag of China

China

Country

Valuation

P/B

0,6

P/S

1,3

P/EBITDA

—

P/OCF

16,1

P/FCF

—

P/E

—

BVPS

144,8

EPS

—

Market Cap

Market Cap

23,3B

EV

18,9B

EV/Revenue

1

EV/EBITDA

-19

EV/EBIT

-19

Payout

Dividend Per Share

0

Dividend Yield

0%

Buyback Yield

1,1%

Total Yield

1,1%

Payout

0%

Retained Earnings

26,1B

Profitability

Gross Margin

40,8%

EBITDA Margin

—

EBIT Margin

—

Net Margin

—

D&A/EBITDA

0%

R&D/Revenue

15,5%

Capex/Revenue

18,1%

Capex/D&A

0%

Capex/OCF

231,4%

SBC/OCF

—

% PPE

10%

% Goodwill

7,8%

ROE

—

ROIC

—

Growth

CAGR Revenue 5Y

0,5%

CAGR OCF 5Y

-18,2%

Leverage

N.D./EBITDA

7,9

Debt/Equity

0%

Current Ratio

2,3

Quick Ratio

2

Interest Coverage

—

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