Liftoff Mobile, Inc. is a leading growth acceleration platform for the mobile app economy. Founded in 2012 and headquartered in Redwood City, California, the company specializes in helping mobile app publishers and developers find and retain high-quality users. Liftoff's platform utilizes advanced machine learning and big data to predict user behavior and optimize ad delivery across a vast network of mobile applications. In 2021, Liftoff merged with Vungle, another major player in the mobile advertising space, creating one of the world's largest independent mobile ad tech companies. The combined entity offers a full-stack solution that covers the entire mobile app lifecycle, including user acquisition, creative production, influencer marketing, and monetization. Liftoff's technology is designed to drive performance-based outcomes, such as app installs, in-app purchases, and subscriptions, rather than just impressions. The company serves a diverse range of industries, including mobile gaming, e-commerce, social media, and fintech. By providing transparent data and sophisticated targeting tools, Liftoff enables developers to scale their businesses globally. As a key player in the Communication Services sector and Advertising sub-industry, Liftoff competes by offering an alternative to the 'walled gardens' of major tech platforms, focusing on high-performance programmatic buying and creative-led growth strategies.
Market capitalization, or "market cap", is the aggregate market value of a company represented in a dollar amount. Since it represents the “market” value of a company, it is computed based on the current market price (CMP) of its shares and the total number of outstanding shares.
Enterprise value (EV) measures a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt and any cash or cash equivalents on the company's balance sheet.
The enterprise value-to-revenue multiple (EV/R) is a measure of the value of a stock that compares a company's enterprise value to its revenue. EV/R is one of several fundamental indicators that investors use to determine whether a stock is priced fairly. The EV/R multiple is also often used to determine a company's valuation in the case of a potential acquisition. It's also called the enterprise value-to-sales multiple.
The enterprise value to earnings before interest, taxes, depreciation, and amortization ratio (EV/EBITDA) compares the value of a company—debt included—to the company's cash earnings less non-cash expenses. It's best to use the EV/EBITDA metric when comparing companies within the same industry or sector. Typically, when evaluating a company, an EV/EBITDA value below 10 is seen as healthy.
It follows the same logic as the EV/EBITDA indicator, but instead of EBITDA, EBIT is used, which considers non-cash D&A expenses in the company's operating result.
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