Lyft is the second-largest ride-hailing service provider in the US and Canada, connecting riders and drivers over the Lyft app. Incorporated in 2013 and public since 2019, Lyft offers a variety of rides via private vehicles, including traditional private rides, shared rides, and luxury ones. Besides ride-hailing, Lyft has entered the bike- and scooter-share market to bring multimodal transportation options to users.