Valuation • Once Upon A Farm

Once Upon a Farm is a mission-driven organic food company that has disrupted the baby and children's food industry with its fresh, cold-pressed approach. Co-founded by actress Jennifer Garner and John Foraker, the former CEO of Annie’s Homegrown, the company focuses on providing high-quality, nutritious alternatives to traditional shelf-stable baby food. Their products, which include organic fruit and veggie blends, dairy-free smoothies, and plant-based meals, are produced using High-Pressure Processing (HPP). This technology allows the company to maintain the integrity of the ingredients' nutrients, colors, and flavors without the need for high-heat pasteurization or artificial preservatives. As a Certified B Corporation and a Public Benefit Corporation (PBC), Once Upon a Farm is committed to high standards of social and environmental performance, accountability, and transparency. The company actively works to improve childhood nutrition and supports sustainable farming practices, often sourcing ingredients from organic farms. Their product line is designed to cater to various stages of childhood development, from first bites to school-aged snacks, and is widely available in the refrigerated sections of major retailers across the United States, including Whole Foods, Target, and Walmart. Headquartered in Berkeley, California, Once Upon a Farm continues to lead the 'fresh baby food' movement, emphasizing clean-label ingredients and convenient, healthy options for modern families. While the company remains private, it has seen significant growth and investment, positioning itself as a leader in the premium segment of the packaged foods and meats industry.