The Real Brokerage

Real REMAX Group Inc. operates as a comprehensive real estate services platform, combining the technology-driven brokerage model of The Real Brokerage with the extensive global franchise network of RE/MAX. The company generates revenue primarily through real estate commissions, franchise fees, and ancillary services such as mortgage origination (One Real Mortgage), title, and escrow services. Its core technology platform, reZEN, provides agents with end-to-end transaction management, compliance, and payment solutions, while its consumer-facing app and Real Wallet fintech product enhance the overall real estate experience. Geographically, the company has a massive footprint, with over 100,000 agents in the United States and Canada, and a presence in over 120 countries worldwide. The 2026 merger created a highly scalable ecosystem that leverages RE/MAX's iconic brand recognition and Real's innovative, low-overhead virtual brokerage model. By offering attractive commission splits, advanced AI tools, and integrated financial services, Real REMAX Group is positioned as a formidable competitor against traditional brick-and-mortar brokerages and other cloud-based real estate firms.