Founded in 1937, Toyota is one of the world's largest automakers, with 11.1 million units sold at retail in fiscal 2024, including 10.3 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 52% excluding mini-vehicles, while US share is around 15%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2024 sales excluding financial services were JPY 41.6 trillion. Toyota also has a financing arm and manufactures homes and boats.
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