Yesway

Yesway, Inc., headquartered in Fort Worth, Texas, is one of the fastest-growing convenience store chains in the United States. Founded in 2015 by Brookwood Financial Partners, the company has rapidly expanded its footprint through a aggressive acquisition strategy and new store developments. A major turning point for the company was the 2019 acquisition of Allsup’s Convenience Stores, a legendary regional chain, which more than doubled the company's size and added a cult-favorite food service program. The company operates hundreds of stores across several states, primarily in the Midwest and Southwest, including Texas, New Mexico, Oklahoma, Kansas, and Iowa. Yesway’s business model integrates traditional convenience retail with a heavy emphasis on high-margin food service and private-label goods. The Allsup’s brand is particularly famous for its world-class deep-fried burritos, which serve as a significant foot-traffic driver. Yesway focuses on modernizing the convenience store experience by implementing advanced loyalty programs, such as Yesway Rewards, and upgrading store technology and aesthetics. The company targets rural and suburban markets where it can establish a dominant local presence. While Yesway filed for an initial public offering in 2021 to transition to a public entity, it continues to operate as a major player in the consumer staples and retail distribution sector, backed by institutional investment and a focus on regional market consolidation.