The Magnum Ice Cream Co

The Magnum Ice Cream Company is a spinoff from Unilever, focused on manufacturing and selling a broad portfolio of ice-cream brands. The company is a global category leader, operating in 80 countries with around 21% market share. TMICC owns four of the world’s five largest ice-cream brands: the Heartbrand (an “umbrella” brand with numerous well-known sub-brands, which constitutes around 35% of sales), Magnum (23%), Ben & Jerry’s (14%), and Cornetto (9%). The business generates about 65% of its revenue in developed markets, with the balance coming from emerging markets.