Oura Inc. operates at the intersection of consumer electronics and digital health, offering a continuous health monitoring platform anchored by its flagship hardware, the Oura Ring. The smart ring utilizes photoplethysmography (PPG) and other sensors to track a wide range of physiological signals, including heart rate, heart rate variability, sleep stages, body temperature, and blood oxygen levels. The company's business model relies on a combination of upfront hardware sales and recurring subscription revenue. For the nine months ended June 30, 2026, Oura generated $1.21 billion in total revenue, with hardware sales accounting for approximately 80% ($974 million) and its Oura Membership subscription contributing 20% ($241 million). The subscription service, which boasts over 5 million paid members and an 85% retention rate, unlocks advanced analytics, personalized insights, and AI-driven guidance through the Oura App. While originally founded in Finland, Oura is now headquartered in San Francisco and incorporated in Delaware, generating the vast majority of its revenue in the United States. The company competes in the highly competitive wearables market against tech giants like Apple, Google (Fitbit), and Garmin, differentiating itself through its screenless ring form factor, focus on sleep and recovery, and clinical partnerships.
Book value of equity per share effectively indicates a firm's net asset value (total assets - total liabilities) on a per-share basis. References: Below 1: the company is trading below its equity. Equal to 1: the company is trading at the exact value of its equity. Above 1: The company is trading above its equity.
Shows how much the market values every dollar of the company's sales.
Shows how much the market values every dollar of the company's EBITDA.
The price-to-cash flow (P/CF) ratio is a stock valuation indicator or multiple that measures the value of a stock's price relative to its operating cash flow per share. The ratio uses operating cash flow (OCF), which adds back non-cash expenses such as depreciation and amortization to net income. P/CF is especially useful for valuing stocks that have positive cash flow but are not profitable because of large non-cash charges.
The price-to-free cash flow (P/FCF) ratio is a stock valuation indicator or multiple that measures the value of a stock's price relative to its free cash flow per share. This metric is very similar to the valuation metric of price to cash flow but is considered a more exact measure because it uses free cash flow, which subtracts capital expenditures (CAPEX) from a company's total operating cash flow, thereby reflecting the actual cash flow available to fund non-asset-related growth.
The price-to-earnings ratio is the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS) and is used by investors and analysts to determine the relative value of a company's shares in an apples-to-apples comparison.
Book value per share (BVPS) takes the ratio of a firm's common equity divided by its number of shares outstanding.
Earnings per share (EPS) is calculated as a company's profit divided by the outstanding shares of its common stock. The resulting number serves as an indicator of a company's profitability. EPS indicates how much money a company makes for each share of its stock and is a widely used metric for estimating corporate value.
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