Oura Inc. operates at the intersection of consumer electronics and digital health, offering a continuous health monitoring platform anchored by its flagship hardware, the Oura Ring. The smart ring utilizes photoplethysmography (PPG) and other sensors to track a wide range of physiological signals, including heart rate, heart rate variability, sleep stages, body temperature, and blood oxygen levels. The company's business model relies on a combination of upfront hardware sales and recurring subscription revenue. For the nine months ended June 30, 2026, Oura generated $1.21 billion in total revenue, with hardware sales accounting for approximately 80% ($974 million) and its Oura Membership subscription contributing 20% ($241 million). The subscription service, which boasts over 5 million paid members and an 85% retention rate, unlocks advanced analytics, personalized insights, and AI-driven guidance through the Oura App. While originally founded in Finland, Oura is now headquartered in San Francisco and incorporated in Delaware, generating the vast majority of its revenue in the United States. The company competes in the highly competitive wearables market against tech giants like Apple, Google (Fitbit), and Garmin, differentiating itself through its screenless ring form factor, focus on sleep and recovery, and clinical partnerships.
How many years of EBITDA are required to pay off the company's net debt, according to the official accounting standard IFRS16. As a market consensus, a value of up to 3 years of leverage is accepted for most companies.
How much the company's debt represents in % in relation to its equity. As a market consensus, a value less than or equal to 1 is accepted, above that leverage can end up hurting the final result at some point.
The current ratio helps investors understand more about a company's ability to cover its short-term debt with its current assets and make apples-to-apples comparisons with its competitors and peers.
The quick ratio measures a company's capacity to pay its current liabilities without needing to sell its inventory or obtain additional financing and is considered a more conservative measure than the current ratio, which includes all current assets as coverage for current liabilities.
The interest coverage ratio is used to measure how well a firm can pay the interest due on outstanding debt and is is calculated by dividing a company's earnings before interest and taxes (EBIT) by its interest expense during a given period. Generally, a higher coverage ratio is better, although the ideal ratio may vary by industry.
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